Market Research

We have conducted market research programs for companies wanting to expand their business both off-shore and inside Australia.

The methodology we use involves these steps:

market-research

  1. The organisation we are working with – its culture, vision, people, and capability.
  2. The intellectual property of the organisation.
  3. The local market context.
  4. Business performance in the market.
  5. Using the information above we find parallel industry segments and business interests in Asiaa.

Market research in Asia is more than simply looking for information. In any one industry sector there are thousands of organisations and interests. Therefore, good research is an interpretive activity requiring innovative approaches to understand market behaviours to find meaning and opportunities.

To understand our approach and references, please contact us for a confidential discussion about your market interests in China and Asia.